How to Get More Traffic on Your Website

When it comes to website traffic, some people have the idea that once you have your site up and running, you can rest on your laurels. Unfortunately, this isn’t the case at all. If you want more traffic on your website, there are several specific things you need to do in order to get it. I’ll share some of these ideas with you now so that you can start implementing them as soon as possible and begin increasing the number of visitors to your site as soon as next week!

Do keyword research

Finding and selecting keywords is one of the most important parts of creating a new website or optimizing an existing one. The best way to do keyword research is by using SEO tools like Google AdWords Keyword Planner, Semrush, Ubersuggest, Long Tail Pro etc. These tools will help you find keywords based on your website niche and give you suggestion for related keywords that your readers are searching for along with traffic estimate. So make sure to use them! You should also consider writing articles around long tail keywords because they get more traffic than short tail ones, plus they are easier to rank in search engines. To learn more about how long tail keywords work watch a video by Dr Andy Williams below.

Write for humans, not search engines

Search engines like Google and Bing have become more sophisticated in their ability to match searchers with relevant results. But they can’t replace a human reader who understands what a visitor is looking for and adapts content to better serve that person. Write your copy so it addresses your readers’ pain points, not what you think will rank high in search results. That way, when people do find your site through search engines, they’ll be primed to stay.

Understand their pain points

When you understand your audience’s pain points, you can create valuable content that will help them. Chances are, they have a problem they don’t know how to solve or something they want and can’t get. They may also just be browsing around and looking for new information and inspiration. A good starting point is to use Google Analytics and Facebook Audience Insights (or whatever marketing tools you use) to see what your audience is interested in. If you already have an email list of customers, send out a survey asking what topics they would like to learn more about. If you don’t yet have an email list, try reaching out to some of your target market on social media and ask them questions about their pain points. You could even offer to give away free stuff in exchange for their answers!

Answer their questions

Visitors are just that—visitors. They’re not customers, and they may never become one if you don’t take a proactive approach toward them. Don’t just answer your site’s questions or address your visitor’s issues. Answer their questions—the ones they may not even know to ask! If a visitor is having trouble finding what they need, help them out by pointing them in the right direction or creating more intuitive navigation options for visitors. You can do so by asking yourself how you would find information on your own website. If it were difficult, wouldn’t you want someone to point you in the right direction? That’s exactly what great customer service does: it helps visitors navigate through your content and find answers quickly. It doesn’t matter if they end up buying from you or not; great customer service will always be rewarded with repeat visits and word-of-mouth recommendations.

Create content with value

The formula for getting more traffic is simple: create valuable content that readers want to share. Think about how you can make your posts so interesting and thought-provoking that people will want to pass them along (and drive traffic back to your site in turn). Do you have any insider tips or statistics that others won’t? If so, leverage them!

Don’t hit them over the head with ads

When users visit your website, they’re there because they want information. Even if they’re interested in buying a product, they’re probably not ready to just yet. Too many pop-ups, promotions and other attempts at getting them to buy can be irritating. Save your advertising for when users are further along in their journey and more willing (and likely) to make a purchase or sign up for a newsletter.

Use your influencers wisely

Find out who your existing influencers are, and try to get them on board. If you’re a blogger or author with a following, see if you can feature one of your industry experts in a post. Ask for an interview for your podcast or share someone else’s story about how they were able to attain success in your industry. If you work for a company that has customers or other stakeholders, invite them to be featured as thought leaders or guest bloggers.

A/B test everything!

A/B testing is a staple in many marketing campaigns and for good reason. If you’re offering any kind of content that customers can interact with, your conversion rates will skyrocket if you test different headlines, calls-to-action or images, as opposed to just picking one and putting it out there.

Engage in social media platforms

If you have a website or are running an online business, try as much as possible to engage in social media platforms. These sites can help your business expand at rates you wouldn’t have thought possible just a few years ago. Be sure that you don’t go overboard and share too much content. Just because you can post five times per day doesn’t mean that you should.